* A lump of coal for the holiday tagline of apparel and shoe retailer Kenneth Cole: “It’s not the thought that counts…” Way to get into the holiday spirit. Ugh. Just ugh.
Opting for understated seems to be key when initiating Christmas shopping messaging before Thanksgiving week. Even the grumpiest Grinch can’t get too annoyed if you err on the side of subtle: Introduce the holiday colors, maybe throw in a seasonal icon or two, but steer clear of anything big, bold, overtly punning, or flashy.
* Another subject line, from UK furniture retailer Cargo: “7 Weeks to go… Are you ready?” Obviously this was meant to create a sense of urgency regarding Christmas shopping. But I think “seven weeks” would encourage procrastination instead. “What, I still have seven more weeks till Christmas? That’s plenty of time. Let's head to the pub.”